Transforming Eutopia’s Digital Strategy and Leading their Website Redesign

Eutopia is a growing recruitment consultancy with a people-first ethos and a reputation for strong personal relationships. Despite this, its digital presence was under-performing, outdated, impersonal, and lacking clarity around its strengths and services. They came to 6bythree to lead a complete Eutopia digital strategy and website redesign, a dual transformation aimed at aligning their external impact with internal ambition.

The leadership team recognised that to achieve sustainable, international growth, they needed to reduce dependency on individual consultants and instead build a recognisable, scalable brand.

Our Approach

01 — Understand the Problem

We kicked off with our signature PABLO framework—examining the Problem, Audience, Brand, Landscape, and Outcomes.

Through interviews and research with clients, candidates, and internal teams, we uncovered clear signals:

• Only 2 of 7 participants had interacted with more than one person at Eutopia

• The website felt “cold,” “generic,” and failed to reflect Eutopia’s personal approach

• There was a need for automation, segmentation, and stronger storytelling

These insights informed both the website rebuild and a strategic review of the business.

02 — Benchmark, Audit and Insight

We installed Google Analytics 4 and Hotjar to assess real-time user behaviour. The data showed:

• High homepage bounce rates

• Low engagement with team profiles and service content

• Absence of strong calls to action

We also reviewed Eutopia’s positioning within a competitive market that includes in-house talent acquisition and LinkedIn. This allowed us to identify gaps and opportunities.

03 — Strategic Direction

We partnered with Eutopia’s leadership to define a 3–5 year roadmap, aligned to ambitious goals:

• Triple revenue, team size, and profitability

• Expand internationally into Benelux and the Middle East

• Launch new Executive Search and Academic recruitment services

• Reduce reliance on key individuals and increase data-led decision making

We mapped 15 strategic workstreams across brand, capability, partnerships, automation, and content.

04 — Rebuilding Trust Through UX

Our UX team led a complete restructure of Eutopia’s digital estate:

• Introduced clear sector-specific journeys for Clients and Candidates

• Showcased individual consultant bios with credibility and personality

• Embedded testimonials and service-specific proof points

• Refined messaging to reflect Eutopia’s values of trust, quality, and care

The aim: transform user perception from “a recruiter I know” to “a consultancy I trust.”

05 — Visual Design & Technical Delivery

We created a flexible, future-proof WordPress CMS, enabling:

• Easy internal updates and scalability

• Fast load speeds and mobile responsiveness

• WCAG accessibility and GDPR compliance

• Seamless integration with tools like JobAdder

Testing and iteration with real users validated our design decisions.

06 — Post-Launch & Ongoing Evolution

We trained the Eutopia team to manage their content and interpret analytics.

A phased roadmap continues to support growth through:

• Marketing and content strategy

• Data visualisation using PowerBI

• Sector expansion and operational process mapping

• Succession planning and knowledge management

Outcomes

• Clearer client and candidate journeys

• Reduced bounce rates and improved engagement

• Stronger brand visibility and internal alignment

• Scalable CMS ready for future expansion

• Strategic roadmap to guide growth through 2030

Through a tightly integrated approach, linking business strategy, digital design, and ongoing support, 6bythree helped Eutopia reimagine their future. The project delivered more than a modern website; it empowered the team with a clear direction, stronger positioning, and the tools to scale.

This Eutopia digital strategy and website redesign now serves as a foundation for international growth, operational clarity, and deeper audience trust, ensuring Eutopia is no longer just a recruiter people know, but a consultancy they choose to work with.

FAQs

What was the biggest challenge?
Transferring trust from individuals to the Eutopia brand without losing the personalised feel that defines their service.

What CMS was used?
We delivered a modular WordPress solution with bespoke templates, tailored to their team’s needs and capabilities.

How did strategy and website work together?
The strategic review informed content, messaging, structure, and long-term direction—ensuring digital and operational efforts moved in sync.

How is success being measured?
Through engagement metrics, bounce rates, user feedback, and alignment with growth KPIs set out in the roadmap.